Cal Athletics Announces Strategic Plan
BERKELEY, CA. – Cal Athletics announced the completion of its strategic plan Thursday, providing a new Mission Statement, Vison Statement, list of four Core Values and seven Strategic Priorities meant to guide the department through the next five years.
The mission statement: “To Educate, Compete, Serve and Excel…Developing Leaders of Tomorrow” is followed by the following strategic priorities: Student-Athlete Experience, Academic Success, Competitive Success, Financial Resources, Departmental Culture, Diversity Equity & Inclusion, and Campus Integration.
CSA is grateful to have assisted in the strategic planning process, which followed a review of the department by CSA that was completed Spring 2018.
“A well-conceived and thought-out plan is essential for our success, providing clear direction for our department and a framework for the months and years ahead,” Director of Athletics Jim Knowlton said. “Through a comprehensive approach, I believe we have a document that will allow us to unify our efforts. This plan sets a course of action through seven distinct priorities, and we will use it to guide our decision-making through short-term and long-term goals to allow us to take organized and deliberate steps forward.”
Through a comprehensive approach, I believe we have a document that will allow us to unify our efforts.Jim Knowlton
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